Intercultural Communication

Introduction Today, people live in a pluralistic society with diverse cultures. Culture refers to a set of characteristics common to a particular society. By definition, cultures are different in many aspects viz. beliefs, behavior patterns, social practices, and values.Advertising We will write a custom research paper sample on Intercultural Communication specifically for you for only $16.05 $11/page Learn More A particular culture exhibits a distinctive pattern of thought such as social norms and attitudes, definite patterns of behavior, especially in commerce and industry, and specific patterns of cultural artifacts. In a multicultural society, intercultural understanding is essential in creating an atmosphere of tolerance and respect. In this context, effective communication or sharing of information between people of different cultural backgrounds is critical. Since cultures embody distinctive patterns of behavior and perceptions, the intercultural communication approaches should take into account the cultural differences. In other words, approaches to intercultural communication should be difference-based. Otherwise, misunderstanding is likely to happen particularly when the differences between national cultures are significant. The misunderstanding may lead to a conflict or strained relations among the involved national cultures. Britons and Americans largely have similar cultures because of a common language and common ancestry (Comrie, 1981, p. 54). However, despite these similarities, subtle cultural differences, which have a far more impact on British-American intercultural communication than the minor linguistic differences, do exist. In particular, attitude to modesty between the two cultures is evident. While the British culture does not lay much emphasis on self-efficacy or modesty, we, the Americans tend to place a high value on these qualities. These cultural differences have a significant impact on intercultural c ommunication between the Britons and Americans. Understanding and developing awareness of the individual cultures are pivotal in intercultural communication. Cultural and Communication practices prevalent in British Culture Amongst the British people, the cultural multifariousness is rather substantial. The British people consist of English, Welsh, and the Scots. Thus, a single national culture in the United Kingdom is hard to define. However, in general, Britons, irrespective of their subcultures, would react similarly when they encounter people from a different culture such as the Americans. Most notably, the Britons have a tendency to favor individualism, as opposed to group orientation. In this regard, Britons hold a personal opinion or attitude towards many aspects without consideration for others.Advertising Looking for research paper on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, most Britons place more emphasis on individual privacy. Most often, a Briton’s daily life is confined to his/her home with all visits rearranged rather than on a casual basis. In particular, the old generation dislikes unexpected visits. However, among close friends, there is some degree of freedom as most visits are often casual (Allik, McCrae, 1998, p. 341). In addition, certain information, especially regarding personal details, is considered private in the British culture. For instance, the older Britons dislike questions requiring them to reveal their age. Others do not like questions probing their wages or social lives. Britons also exhibit reservation particularly towards new people. They do not show their deeper feelings or attitudes until they get to know the new person. In particular, Britons most often are not extrovert types especially in public and have a tendency to deliberate before making decisions, as opposed to impulse decision making. The British people, particularly in the north of the country, are hesitant to try out new things such as food. Additionally, in the British culture, faultfinding or constructive self-scoffing is highly reckoned. For instance, Shakespearean humor is highly regarded among the Britons. The British dislike boasting, either at an individual level or national level; instead, they prefer healthy criticism. Other notable cultural aspect common among the Britons is their emphasis on punctuality. In fact, punctuality is considered a virtue among the British people especially during meetings or appointments. Britons prefer to prepare in advance for a particular occasion and dislike last-minute arrangements unless it is an emergency. They like being organized in advance both in individual and national matters. Queues are common in transport points and shops, and failure to queue is considered an uncivilized behavior. Additionally, the Britons prefer a speedy and direct approach when dealing with a situation or making a request . With regard to disability or death, most Britons are unfamiliar with such situations as dead people and specialists take care for the mentally and physically handicapped people. As a result, most Britons express a feeling of uneasiness during such situations as burial. In British culture, the immediate family consists of the parents and their children. The children are expected to leave their home at the age of eighteen. Additionally, aged parents are cared for under the National Benefit Scheme in homes for the aged. In recent times, the divorce rates are particularly high causing a marked change to the traditional family life.Advertising We will write a custom research paper sample on Intercultural Communication specifically for you for only $16.05 $11/page Learn More Interpersonal relationships vary depending on the location within the country i.e. north or south of Britain. The location influences personal attitudes, accent, social background, and nationalistic tendencies. Most often, the northern people are friendlier and open compared to the southerners (Allik, McCrae, 1998, p. 344). The southerners would less readily start a conversation with a stranger as compared to the northerners. With regard to communication, the British can tolerate misuse of the English language; nevertheless, they will make no effort towards correcting it. Typically, in contemporary British culture, handshaking is no longer British. However, among the older generation, handshaking when being introduced to strangers is common (Comrie, 1981, p. 56). Sometimes, hugging among close friends is usual. Additionally, Britons prefer social space during conversations. Usually, a Briton would feel uncomfortable standing close with someone when conversing. Cultural and Communication Patterns Dominant in American Culture The essence of intercultural communication is to promote understanding of one’s culture and identify how similar or different it is fr om another culture. As with the British culture, the American culture is quite diverse such that, no particular beliefs or values are applicable across the board. However, some core values and beliefs are representative of the American national culture. In general, the American attitude towards age is the same. The American culture emphasizes on concrete achievements and does not value age (Stewart, Bennett, 1991, p. 67). In this respect, younger people are recruited during hiring as the American culture emphasizes on improved productivity and youthfulness. Additionally, the Americans believe that new is better than the old is. The American concept of destiny and fate is also most distinctive. In the US, the concept of self-determination is extraordinarily common. Most Americans belief they can achieve whatever they want during their lifetime. Parents advise their children that they can be whatever they dream of, as opportunities are many (Stewart, Bennett, 1991, p. 76). Fundament ally, Americans consider people to be inherently virtuous and seek an explanation as to why one would turn into a bad person. As a result, in American courts, a person is deemed innocent until proven guilty. Additionally, Americans are fairly open and friendly to strangers. They are more willing to accept strangers than the Britons are.Advertising Looking for research paper on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The American attitude towards change is another common characteristic of the American culture. Usually, in the US, new is perceived as better and old things can always be improved. In this context, change is viewed as positive in achieving progress and improvements are seen as ways of achieving perfection. Americans have belief in taking risks or experimentation. Low personal savings and bankruptcies are typical among the Americans. In the American culture, failure is considered as only temporary and one can rise and try again. In the American culture, unlike in the British culture, people usually cheer up and show compassion to suffering individuals or during misfortunes. Americans strive to remain happy in the wake of misfortunes or sufferings (Stewart, Bennett, 1991, p. 82). Additionally, just like the British, Americans prefer being straight with people. Given that the American culture is an individualistic culture, Americans can openly voice their personal opinions without wor rying about hurting the other’s feelings (Wiseman, Hammer, Nishida, 1989, p.349). In America, people are judged according to what they have achieved; aspects like seniority, birth, or authority do not confer self-worth or self-esteem; they are one’s achievements. Additionally, the concept of equality is notable in the American culture. People are treated equally in the US irrespective of class or race save for the few cases of fading racism. The American culture is built around the notion of equality of all citizens regardless of personal wealth, fame, or power. Contrastingly, in the American culture, people are more casual and less formal compared to Britons. Americans have a casual tendency in both professional and social interactions. Optimism is generally high in the American culture largely because individuals feel that they are in charge of their own destiny. In general, most Americans remain positive that awful situations will get better with time. Moreover, th ey believe that the unfortunate situations happen for a reason. In other words, Americans have a relatively high degree of realism and optimism in all circumstances. Of particular importance, is their attitude towards doing or being practical in life. Generally, Americans prefer actions to words or talking. According to Allik and McCrae (1998, p. 346), â€Å"pursuits not related to the production of meaningful results†, especially in academia are less valued in the American culture. Americans prefer things or actions that are practical and pragmatic to things that are beautiful or anti-intellectual. In this context, arts are considered not central to life in the American culture but rather an adornment of life. With regard to the natural world, Americans view the world as a system that is predictable and controllable. In America, many human acts such as building earthquake-proof structures, seeding of rain clouds, dams to control river flow or floods, and sophisticated weathe r prediction aim at controlling nature. Cultural Differences between the U.S and the U.K Statistically, the U.K. is one country that the U.S. has had the most failed expatriate assignments. Given the cultural, political, and linguistic similarities between the two countries, these statistics are surprising. However, the minor differences in cultural and communication patterns in each culture present a greater challenge to effective intercultural communication (McCrae, 2001, p. 819). The overwhelming similarities between the two cultures mask the subtle differences present. These differences usually revolve around language, cultural values, attitudes, and subsequently on business behaviors. Britain is historically a significant colonial power in the world. In this respect, the differences that contributed to violent confrontations between the U.K. and its colonies remain, and are largely, the source of misunderstanding when the Americans and the British try to work together. In Brita in, a culture of imposition of authority or monarchic leadership, i.e. Queens and Kings, is quite prevalent. In contrast, the American culture is built around equality for everyone (Hofstede, McCrae, 2004, p.52). The culture empowers all citizens based on their levels of competency with less regard to their class or social status. Although Britain has highly developed democratic institutions, it simultaneously holds on to aristocratic leadership; it is one of the surviving old monarchies of the modern day. In many aspects, social activities are based on social class and privilege. As a result, when the American and British cultures clash, the Americans, with a culture that empowers individual persons, feel a profound disconnect. In addition, Americans are more honest and forthright with their opinions and views when compared to the Britons. In contrast, Britons are reserved especially in their business interactions. Consequently, during business meetings, most commonly, Americans f eel that their input is not welcome. On the other hand, Britons feel that American meetings are merely brainstorming sessions with individuals offering competing views that hinders progress or solution finding. In effect, a conflict arises from these two contrasting styles or perspectives apparent in these two cultures. While the British meetings are often solution-oriented with strong recognition of authority or hierarchy (Hofstede, McCrae, 2004, p.81), American business meetings involve competing views from all attendants before arriving at a final decision. Misunderstandings are also likely to arise with regard to the English language. Many differences exist between the American and the British English (Basso, 1979, p. 78). Some English expressions in the British culture can mean differently or even oppositely in American culture. For instance, an expression like, â€Å"let us table this idea† in British culture means to begin a discussion on a particular subject; however , for Americans it means discussing the idea later (Basso, 1979, p. 81). In addition, minor differences in social practices, in both cultures, exist (McCrae, 2001, p. 841). For example, Americans keep right when driving while the Britons keep left, and in correspondence, Britons usually use â€Å"day-month-year† date format while the Americans use â€Å"month-day-year† date format. Thus, the two cultures, in many ways tend to conflict each other leading to misunderstandings that affect upstanding business relationships. Conclusion and Recommendations Despite the cultural similarities between the American and British cultures, especially with regard to linguistic, political, and socioeconomic aspects, subtle differences exist. Differences in attitudes, values, and social practices pose a challenge towards achieving meaningful business relations between the two cultures. More importantly, the British emphasis on authority conflicts with the American belief on equality. I n the American culture, brainstorming sessions are held in high regard whereas in the British culture discussions are under the control of an authoritative figure and are solution-oriented. These minor differences have a substantial impact on British-American interactions and can lead to misunderstandings. Therefore, to achieve a more competent intercultural communication between the British and the American cultures, education on intercultural communication is indispensable (Scollon, Wong, 2001, p.97). Creating awareness regarding the subtle cultural differences and communication patterns between the American and British cultures is one way of achieving competent intercultural communication. In this respect, overall information should be made available, not only on similarities between the two cultures, but also the differences. Another way of avoiding misunderstandings between the two cultures is developing flexible attitudes towards the differences in communication and cultural patterns (Wiseman, Hammer, Nishida, 1989, p.369). In this way, negative attitudes and stereotypes can be removed. In essence, to achieve cultural competence, creating awareness of the inherent similarities and differences between the two cultures is paramount. Reference List Allik, J., McCrae, R. (1998).Towards a Geography of Personality Traits: Patterns Of Profiles Across 36 Cultures. Journal of Cross-Cultural Psychology, 31(3), 341-347 Basso, K. (1979). Portraits of’ The Whiteman’: Linguistic Play and Cultural Symbols  among the Western- Apache. London: Cambridge University Press. Comrie, B. (1981). Language Universals and Linguistic Typology. Oxford, Basil: Blackwell. Hofstede, G., McCrae, R. (2004). Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross-Cultural Research, 38(1), 52-88. McCrae, R. (2001). Trait psychology and culture: Exploring intercultural Comparisons. Journal of Personality, 69(6), 819-846. Scollon, R., Wong S. ( 2001). Intercultural communication. Oxford: Blackwell. P. 97 Stewart, E., Bennett, M. (1991). American Cultural Patterns: A Cross-Cultural  Perspective. Yarmouth, ME: Intercultural Press. P. 67-83 Wiseman, R., Hammer, M., Nishida, H. (1989). Predictors of intercultural communication competence. International Journal of Intercultural Relations, 13(3), 349-370. This research paper on Intercultural Communication was written and submitted by user Abdiel Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Intercultural Communication Introduction Communication is a critical element in the success of business organizations. The core objective of businesses in their operation is to maximize their profit. As a result, firms are increasingly expanding into the international market in an effort to attain their objective.Advertising We will write a custom essay sample on Intercultural Communication specifically for you for only $16.05 $11/page Learn More Upon determining the market potential in the international market, it is critical for firms’ management teams to evaluate the various factors that would be necessary in the exploitation of the market opportunities. One of the factors that firms should take into consideration relates to communication. The article ‘Intercultural Communication in Business Ventures Illustrated by Two Case Studies’ by Michael B. Hinner and Tessa Rulke clearly illustrates the importance of ensuring effective intercultural communication. This paper entails an analysis of this article by elucidating how the article relates to the course business communication. The principal thesis and the central arguments are highlighted. The significance of the article to businesses organizations is illustrated. The paper also highlights the various ways in which the paper has enhanced my knowledge, clarified issues and enlightened me. The important questions raised by the author are identified. Thesis of the article and its relationship to business communication Currently, businesses are faced with a challenge arising from the high rate of globalization. This has led into an increment in the intensity of competition amongst businesses. To survive in the long term as going concern entities, it has become necessary for firms to venture into the international market. To attain an optimal market share, it is critical for firms to be effective in their business communication. Despite integrating the concept business communication, a firm ma y fail in its internationalization efforts if it does not take into consideration the existing cultural differences. This arises from the fact that culture plays a critical role in determining the customer’s consumption behavior. Hinner and Rulke (2002, p. 3) asserts that intercultural communication has become an important element in the success of firms due to the high rate of globalization. The thesis of the article entails illustrating the importance of appreciating cultural diversity in a firm’s business communication. According to Gibson (2002, p.10), cultural diversity arises from existence of difference with regard to various cultural issues such as beliefs, attitude, perception, norms and language.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the article by Hinner and Rulke (2002, p. 3), one of the factors which causes organizations to fail in their internationalization strategy relates to failure to develop effective intercultural competence. The article highlights the fact that failure to take into consideration cultural differences a firm’s operation may result into mistakes which may arise from cultural misunderstanding. The article highlights that such misunderstanding may emanate from miscommunication. Significance of the article to businesses The article is of importance to business that is intending to venture into the international market. Upon venturing the foreign market, firms experience cultural difference which may limit its operational effectiveness. The article emphasizes the fact that intercultural communication is a critical consideration by firms in the process of formulating international marketing strategy. When formulating their marketing campaign, the article highlights that it is important for businesses to consider the existence of cultural differences. By attaining effectiveness in communicating across cultures, the article asserts that organizations are able to attain a competitive advantage in the foreign market. Businesses will also be able to appreciate the fact that that it is not possible to differentiate between culture and communication. Through the article, businesses will be able to appreciate intercultural communication as a core component in their international marketing. This arises from the fact that success in marketing can only be achieved through effective communication. Incorporation of intercultural communication will enable businesses to be effective in meeting the needs of customers in the international market. Ways in which the article has enhanced my knowledge The article has greatly enhanced my knowledge with regard to the importance of intercultural communication in a business’ effort to attain an optimal market position in the foreign country. From the article, I have appreciated the importance of incorporating intercultural communication i n the process of formulating international marketing strategies. This means that it is possible for an organization to develop its competitive advantage through effective intercultural communication. Additionally, I have appreciated the fact that intercultural communication can aid in minimizing challenges such as business loss that may arise from miscommunication and misinterpretation due to cultural diversity. Important questions raised by the author The author raises two main questions. One of the questions relates to the importance of culture and communication. The author asserts that businesses should integrate culture in their business communication in order survive in the market.Advertising We will write a custom essay sample on Intercultural Communication specifically for you for only $16.05 $11/page Learn More Additionally, the author also raises a question regarding the relationship between culture, communication and international marketing. T he authors are of the opinion that organizations should understand the culture of their customers in order to be successful in introducing products to the foreign market. Summary The article has illustrated the importance intercultural communication in businesses. The article has emphasized that businesses should consider intercultural communication in their internationalization strategy. By developing competence in intercultural communication, an organization is able to position itself in the international market. Reference List Gibson, R. (2002). Intercultural business communication. Oxford: Oxford University Press. Hinner, M. Rulke, T. (2002). Intercultural communication in business ventures  illustrated by two case studies. Freiberg Working Papers. German: University of Bergakademie Freiberg. This essay on Intercultural Communication was written and submitted by user Benjamin Glover to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Intercultural Communication

Pope Leo III - Charlemagnes Pope - Pope Saint Leo III

Pope Leo III - Charlemagne's Pope - Pope Saint Leo III Pope Leo III was also known as: Charlemagnes Pope Pope Leo III is noted for: crowning Charlemagne Emperor and establishing the precedent that only the pope could confer the imperial crown. Leo was also physically attacked in the streets of Rome by supporters of his predeccessor. Occupation Role in Society: PopeSaint Places of Residence and Influence: Italy Important Dates: Elected pope: Dec. 26, 795Attacked: April 25, 799Died: June 12, 816 About Pope Leo III: Rather than keeping the papacy independent of secular authorities, Leo deliberately took steps to ally with Charlemagne and his growing empire. Attacked in the streets of Rome by supporters of his predecessors nephew, Leo sought the aid of Charlemagne and eventually crowned him emperor, establishing an important precedent. As pope, Leo was adept in diplomacy and managed to keep his Carolingian allies from exerting any real influence on matters of doctrine. He died in 816. For more about Leo, visit your Guides Concise Biography of Pope Leo III. More Leo III Resources: Concise Biography of Pope Leo IIIImage of Leo crowning Charlemagne Leo III on the Web Pope St. Leo IIIFairly substantial bio by Horace K. Mann at the Catholic Encyclopedia.Pope Saint Leo IIIConcise collection of useful data, heavily hyperlinked, at the Patron Saints Index. Leo III in Print The links below will take you to a site where you can compare prices at booksellers across the web. More in-depth info about the book may be found by clicking on to the books page at one of the online merchants. by Richard P. McBrienby P. G. Maxwell-Stuart Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society

Short answer Term Paper Example | Topics and Well Written Essays - 500 words

Short answer - Term Paper Example The second part listed a number of indictments that America required King George III to answer while the last part concluded that the thirteen American colonies were, thus, considered as sovereign states. The DOI was and has remained a significant part of the American history. Firstly, it led to the freedom of American States from the tyranny of King George III of England. Through the DOI, the colonies did not only declare Americas disloyalty to the colonizers but also pointed out King George IIIs gross violation of the Americans rights. Despite the signing of DOI, the British government was not ready to set the Americans free. They ruled the document as illegal and treasonous; however, this did not deter the American fighters from pushing for their freedom. Conversely, it set the stage through which America would acquire increased foreign assistance in their fight against the British. Following the signing of DOI, for example, France offered its exclusive military and monetary support to the American rebels. The DOI was not only significant to the American people, but also to other countries besides the United States. As Cole (780) explains, the signing of the declaration encouraged other colonies to fight for their independence. Shortly after the DOI, for instance, France revolted against the oppression of King Louis XV. The DOI and the consequent independence of America justified the rights of colonies to rebel against their masters in pursuit of freedom. The Jacksonian democracy refers to the political movement in the era of the prominent politicians Andrew Jackson. As Tillery (639) elaborates, Jacksonian democracy was a form of was a political ideology that sought to achieve greater democracy in America. It began in the presidency era of President Jackson in 1828 up until 1840. However, the certain democratic aspects that were instigated in the Jacksons era are still practiced

1) Women and the New Deal (2) Has New Labours child poverty strategy Essay

1) Women and the New Deal (2) Has New Labours child poverty strategy been a success - Essay Example When a society suffers from crisis, all the hell does not only loose break on men, but also on women. Initially this concept was quite common that men are the only earners of a family, but after the Second World War this idea is really changed. Humanitarian has tried hard to get full rights for women. The Equal Opportunities Commission once said â€Å"if we get it right for women, well get it right for everyone" (Houston, 2006). Since 1997, efforts have made important progress in undertaking poverty and unfairness and in breaking down the barriers that put off people from fulfilling their potential. Efforts have been made to tackle prejudice and exclusion in every segment of our society This issue of even-handedness to women on which the Fabians Society, the Parliamentary Labour Party, and so many of the people in this room have battled so effectively for years, new deal is the part of their efforts (Houston, 2006). New deal was introduced in Great Britain in 1998. The aim of the program is welfare of society. All of the policies mentioned are for welfare reform. Multiple programs have been introduced: new deal for young, 50+, unemployed musicians, 25+, lone parents and for disabled. The approximate probability changes were slightly higher for women being unemployed  ensuing in a joblessness reduction of around 10-11 thousand and six months after the pseudo New Deal entry date. Though, as for men this reduction fell with a longer follow up time, so that 12 months after the pseudo New Deal entry date, there were 8,000 fewer unwaged young women than if there had been no NDYP. At 18 months from the New Deal entry date there were 5,000 fewer unwaged young women than if NDYP had not been introduced (Wilkinson, 2003). It is much harder to measure succeeding redundancy for unemployment spells that occur normally at the end of the proceedings period. The results show that for men, there is a 0.06 increase in the probability of exiting

TRADOC Essay Example | Topics and Well Written Essays - 750 words

TRADOC - Essay Example Indeed, it must be realized that in order to realize its mission, there must be a proper integration of the activities of TRADOC. Considering that the mission of the Command revolves around training, it is imperative to note that this training is geared towards creating effective formations that can help address the overall mission objectives of the US Army (TRADOC 2012) . TRADOC also has an objective of ensuring the Army is guided through doctrine. This is a very important objective especially in the disciplined forces. It is often realized that many people in the Army fail to understand much of the doctrine that guide their operations. In this respects, challenges often abound. In line with TRADOC’s missions of designing a capable and versatile US Army, this objective is definitely a proper way of ensuring the compliance with the law. TRADOC also seeks to develop very adaptive leaders both drawn from soldiers and civilians. Indeed, as a training unit, TRADOC seeks to transfo rm not only the army but civilians as well. It therefore extends its training in order to create a population that understands and appreciates the important role of the Army. Through proper leadership, it is expected that the mission of TRADOC will be achieved across the board as people will share much of the information obtained from the Command. As a training Command, the core objective of TRADOC is therefore to recruit and train solders and to provide various ways that support unit training. In this respect, TRADOC oversees Army school across the country which train over 500,000 soldiers and service members yearly. The training is always made to reflect the changing times and this call for much innovation and agility. In this case, the trainees are always suited to serve in both times of peace and war. All these objectives outlined above certainly have various measures to ensure they are effectively achieved. With respect to building and integrating the various formations, one me asurement aspect can be a united and cohesive Army and proper coexistence between the Army and the civilians. It is often realized that a lack of integration of the various units presents many challenges in administration. Such a measurement would therefore be effective in gauging the effectiveness of the training in this respect. As regards civilian training, one measurement metric can involve conducting a survey on the civilians to determine whether they understand the imperatives of Army training and the need to appreciate the role of the Army in the society. Lastly, with respect to overall training, measurement is achieved by the quality of the various Army commands and whether they realize their particular objectives. For instance their performance in war or in peacetime activities such as natural calamities can effectively provide an insight on their effectiveness DePuy, W. E., (Swain, Gilmore & Conway, 2000). Considering that the focus of TRADOC is essentially training, the e xpected level of performance or target is the lack of any challenges in operations with respect to the various formations. On civilian training, the target is the achievement is a cohesive coexistence between the solders and the civilians. In terms of general training, the target is professionalism and excellence in terms of performance at all times (King & Demsey, 2008). In order to ensure a successful

Methods of Lipid Analysis in Food

Methods of Lipid Analysis in Food Lipids are defined as the biomolecules whose solubility in water is less than that in non-polar solvents. This definition puts structurally distinct classes of compounds such as fatty acids, terpenes, steroids, prostaglandins and carotenes in the same class (Carey Giuliano, 2014). Other definition for lipid has also been suggested (Eoin, et al., 2005). They perform a variety of functions in living system including but not limited to structural integrity, energy storage, digestion and communication (Nelson Cox, 2005). Although lipids are essential for many body functions, not all lipids are required in same amount. Food and Agriculture Organization (FAO) recommends that total fat of the food contribute to 20-35% of energy for adults. This should include 8% saturated fatty acid(SFA), 11% poly unsaturated fatty acid (PUFA) and less than 1% trans fatty acid (TFA) (FAO, 2010). Chances of insulin resistance is more in overweight person in high SFA diet (Lovejoy, et al., 2002). Similarly, excessive TFA intake also increases the risk of cardiovascular disease (Song, et al., 2015). Fat content also affects taste. It is proposed that fat has a unique taste Oleogustus that is dependent of chain length and is unique from five conventional tastes: sweetness, sourness, bitterness, saltiness and umami (Running, Craig, Mattes, 2015). Butter produced from milk with high unsaturated fatty acid (UFA) was found to be more spreadable, softer and less adhesive (Bobe, Hammond, Freeman, Lindberg, Beitz, 2003). As the fat content and type effects health as well as taste and texture, it is essential to know the fat content of food. Fat sample is characterized by a variety of criteria and methods. The selection of the criteria and method depends upon the sample type, purpose, accuracy, precision, legal requirement as well as available funds. Hence, despite having limited significance for nutritional purpose, total lipid (TL) measurement is widely carried out as many food labelling regulations require the TL report. Similarly, iodine value can be used for unsaturation study when sophisticated chromatography or spectroscopy methods are unavailable (Greenfield Southgate, Review of methods of analysis, 2003). This review intends to compile the available methods of lipid analysis of food products. Focus will be given on the type of sample required, result provided, resolving capacity of each criteria and method. Only brief discussion will be done on the theoretical and experimental process of the method. Sample preparation is very essential part of analysis of lipid sample. A separate section is dedicated to sample preparation.          In order to analyze the lipid, suitable sample must be prepared. If the sample has lipid inside cells (such as meat) the lipid should be extracted from the cells (Christie Han, Lipid Analysis, 2012). Samples must undergo some pretreatment before they can be used as test sample. Depending on the nature of sample one or more of the following work is necessary. 2.1. Storage Vessel Plastic container should be strictly avoided to store lipids. Plasticizers can leach into the sample and contaminate it. Glass vessels or Teflon coated vessels should be used. The atmosphere should be argon or nitrogen to prevent oxidation. (Christie Han, Lipid Analysis, 2012) 2.2. Protection from Oxidation Unsaturated fatty acids are prone to oxidation from atmospheric oxygen. Once the oxidation starts, autocatalysis accelerates the process. Different products are formed during oxidation and it may follow various mechanisms. Light, heat, metals, enzyme are known to catalyze the reaction (Angelo, 1996) Oxidation interferes with lipid analysis not only by destroying the unsaturated fats but also by formation of conjugated double bonds which show strong absorption at UV, thus providing false positive results (Christie Han, Lipid Analysis, 2012) Elimination of oxygen is the major step in prevention of oxidation. Therefore, all steps should be done in nitrogen atmosphere as far as possible. Equipment should be flushed with nitrogen before experiments. Small amount of antioxidant like 2,6-di-tert-butyl-p-cresol, which do not interfere with analytical process, may be added. Excess of these antioxidant should not be used as they can facilitate oxidation in high concentration. (Christie Han, Lipid Analysis, 2012) 2.3. Drying of Sample Lipid sample containing water can make analysis difficult and might be a source of error. Solvents cannot penetrate sample with >8% moisture easily. Hygroscopic solvents like diethyl ether can absorb the moisture, decreasing its extraction efficiency. Low moisture also facilitates grinding and increases the surface area of sample (Shahidi Wanasindara, 2008). Petroleum spirit, the most widely used solvent requires completely dried sample. (Greenfield Southgate, Review of methods of analysis, 2003) Depending on the type of water present (free, adsorbed or water of hydration) different methods may be required for water removal (Bradley, Jr, 2010). Care should be taken during drying as high temperature might lead to decomposition and combination of lipids with other components. These associated lipids cannot be extracted by solvents. Lyophilization (freeze-drying) and vacuum drying methods are preferred drying methods. (Shahidi Wanasindara, 2008) 2.4. Particle size reduction (Grinding) Solid food sample might need grinding. Grinding increases the surface area and decreases the length through which solvent need to penetrate the sample (Min Ellefson, 2010). Care should be taken that the particles are not too fine, too much heat is generated or too much moisture is lost. (IUPAC, 1979) 2.5. Hydrolysis Lipids in food may be bound ionically or covalently with non-lipid components such as carbohydrate or protein. Solvents are not able to extract them efficiently. Therefore, lipid needs to be hydrolyzed with acid or alkali to turn them into free state. Significant error in lipid extraction is reported when no hydrolysis is carried out. (Min Ellefson, 2010) Hydrolysis also breaks emulsified fat. (Shahidi Wanasindara, 2008) Acid hydrolysis is used for most foods except diary and high sugar content food which require alkaline hydrolysis. Hydrolysis is not preferred when the lipid extract needs to be further analyzed for fatty acid components because they can cause decomposition and oxidation of the sample components. (Greenfield Southgate, Review of methods of analysis, 2003) The given sample of food might not be entirely lipid. The amount of lipid in the food sample is called total lipid concentration. It is usually expressed as percentage or per 100gm food (Moreau, 2005). Although total lipid is widely used for food labelling and regulation of food composition, it has limited value as it does not provide the type of molecule in the lipid. (Greenfield Southgate, Review of methods of analysis, 2003) There are various methods to determine total lipid in food like solvent extraction, non-solvent extraction, instrumental methods. The selection of methods depends on a number of factor which is discussed below. 3.1. Solvent Extraction In solvent extraction, the lipid component of the food is extracted by dissolving in suitable organic solvent(s). The solvent selectively dissolves the lipid while leaving the non-lipid portion undissolved. The solvent is then evaporated to leave fat residue. Total lipid is then determined gravimetrically as: -(i) The above data gives the total fat. However, a significant portion of the fat includes glycerol (from triglycerides) phospholipids and other unsaponifiable matters. Thus, corrections are required so as to represent the correct amount of fatty acids in the sample. The correction factor is provided by FAO. (Greenfield Southgate, Appendix 5, 2003) The extracted portion of solvent extraction is highly dependent on solvent use. Hence selection of solvent is discussed in detail next. Solvent Selection Ideal solvent should extract all lipids and lipids only. However, due to wide range of polarity of different lipid types, no single solvent can provide an ideal solution. Moreover, the solvent selected should preferably be low boiling, non-flammable, non-toxic in liquid as well as solid, easily disposable after extraction, inexpensive and non- hygroscopic. It should also penetrate sample thoroughly (Min Ellefson, 2010). Petroleum ether is the most commonly used solvent for its selectivity towards lipid, cost and availability. However, diethyl ether is better solvent for lipids but its fire hazard and hygroscopic nature makes it less favorable than petroleum ether. Ethyl ether and petroleum ether is also sometimes used alternately or together for extraction. (Pomeranz Meloan, 1994) n-hexane is preferred for oil extraction. (IUPAC, 1979) Mixture of polar and non-polar solvents has shown to extract all the lipids from most food. However, care should be given so as to prevent extraction of unwanted portion. The lipids extracted by this method without hydrolysis is suitable for further treatment to determine fatty acid fractions. (Greenfield Southgate, Review of methods of analysis, 2003) Alcohol-ether can be used to remove fat from tissue. Water-butanol is used in cereals. Chloroform-methanol is preferred for animal tissue (Pomeranz Meloan, 1994). Solvent extraction is the standard method of analysis for many types of food. Hence, it is widely used and is undergoing continuous improvement. There are different types of solvent extraction, each with its pros and cons. 3.1.1. Batch Extraction Batch extraction is a very simple, yet widely used method of extraction. The sample is mixed with one or more solvent which along with endogenous water (if any) forms multiple layer of varying concentration. As the lipids are more soluble in non-polar solvents than in water, lipid portion goes to the layer with more solvents and non-lipid component remains in the layer with more water. The lipid part is then separated using a separating funnel. The separation is based on partition principle hence multiple extraction of the aqueous phase is necessary to obtain most of the lipid. The weight of lipid not extracted is given by the equation below: (Pomeranz Meloan, 1994) -(ii) Where, is the weight of lipid remaining, the volume of aqueous layer, volume of solvent in each extraction step, the distribution ratio of lipid in solvent, the number of extraction steps. The selection of solvent is then done using the distribution ratio of lipids in known solvents. Folch method uses chloroform-methanol extraction followed by washing with water. This extracts all lipid from tissue except strandin which remains with the non-lipid phase. (Folch, 1957) Folch method was improved by Bligh and Dyer to improve the speed of extraction and purify the sample at the same time. (Bligh Dyer, 1959) Extraction using low toxicity solvents like hexane: propanol has also been developed. (Hara Radin, 1978) Batch extraction is usually slow and requires a large amount of solvent. When other faster and easier methods are available, this method is not preferred. However, as no sophisticated equipment is necessary, batch extraction is very useful where the cost of equipment outweighs the usefulness of more accurate data. 3.1.2. Continuous Extraction Continuous solvent extraction recycles the solvent used so that small amount of solvent can accomplish the equivalent extraction of several steps. This process is preferred for solid samples and sample where the distribution ratio is low. These samples need multi step extraction as very little lipid is extracted to the solvent in each step. (Pomeranz Meloan, 1994) Soxhlet extractor is widely used extractor for lipid. Although first developed to measure milk fat it has developed as a standard extractor for lipid as well as other substances. (Soxhlet, 1879) It has gone various improvements since its first publication and now various modifications are commercially available. Goldfish extraction is a faster extraction system which suspends the sample in the solvent vapour. Although faster than Soxhlet based system, it might not completely extract the lipid due to channeling i.e. solvent may take a preferential path in the solid sample and may not cover whole of the sample. (Moreau, 2005) As continuous extraction is faster and uses less solvents than batch extraction it is the most widely used extraction system. Moreover, the equipment used is not very expensive and can be used for extraction of other materials. However, these processes are slow and disposal of solvent is an everyday problem. 3.1.3. Pressurized Fluid Extraction Pressurized fluid extraction (PLE) is carried out in high pressure and high temperature. In literature, this process is also called Pressurized Solvent Extraction or Accelerated Solvent Extraction. The term ASE ®is the registered trademark of Dionex Corporation which manufactures pressurized fluid extraction apparatus commercially. (Dean, 2009) Richter et al. studied the effect of variables like temperature, pressure, solvent volume on extraction. Their work showed that the ASE ® extractor could provide results comparable to Soxhlet but with reduced extraction time and solvent volume. This is attributed to decreased viscosity of solvent, weaker bond between components and increased diffusion capacity of solvent at higher temperature. Increased pressure is primarily applied to keep the solvent liquid, however, it provides the added advantage of forcing the solvent into pores blocked by insoluble matter. (Richter, et al., 1996) However, there is evidence that PLE is not selective to lipids for certain foods. (Boselli, Velazco, Caboni, Lercker, 2001) Moreover, no significant difference was seen on lipid extracted from poultry meat between Folch, Soxlet or ASE ® method. (Toschi, Bendini, Ricci, Lercker, 2003) Pressurized solvent extraction can be highly useful in labs where routine extraction is required as it greatly reduces the extraction time and solvent use. On the other hand, the investment on the apparatus may not be economical if extraction is not carried out regularly. In all cases the stability of temperature sensitive components should be known before using PLE. 3.1.4. Supercritical Fluid Extraction Substance in temperature above its critical temperature and pressure is called supercritical fluid. (IUPAC, 1997) Solvent property of supercritical fluid was first demonstrated in 1879. (Hannay Hogarth, 1879) They have huge prospects in extraction because they combine the solubility power of liquid with penetration power of gas. Moreover, their solubility can be fine-tuned by changing the pressure and temperature. Carbon dioxide and water are the most promising fluid for supercritical extraction due to their non-toxicity and environmentally friendly nature. (Hedrick, Mulcahey, Taylor, 1992) 3.2. Non-Solvent Liquid Extraction In this method, the sample is treated with some liquid reagent which separates the lipid from sample and the lipid fraction is then measured. This method is mostly used to determine milk fat. They require specialized vessels for each method and cannot determine phospholipids. (McClements, 2003) Several methods are present: 3.2.1. Babcock Method 3.2.2. Gerber Method 3.2.3. Detergent Method 3.3. Instrumental Methods Different instrumental methods have been developed to determine the total lipid content of the sample. They rely on some physical properties that vary systematically with lipid concentration. (McClements, 2003) Based on the property measured it is mainly of three types: 3.3.1. Measuring Bulk Properties Density: Density decreases as lipid content increases. This relation can be used to know the percentage of fat in a sample. (McClements, 2003) Electrical Conductivity: Conductivity decreases as lipid content increases. Thus, it can be used as fat concentration measure. (McClements, 2003) Ultrasonic Velocity: This is a fast and non-invasive method for fat content calculation. Amplitude and brightness analysis can be used to find the fat content and also distribution. (Abdul, N, Mohd, Abu, Z, 2013) Moreover, attenuation(absorption) of ultrasound is linearly proportional to the amount of fat in the body. (Dukhin, Goetz, Travers, 2013) 3.3.2. Measuring Absorption of Radiation UV-VIS: Fatty Acid absorb UV light proportional to its concentration. This method requires sample preparation to remove substances like proteins and hydrophobic peptides which interfere with the measurement. (Forcato, Carmine, Echeverria, Pecora, Kivatinitz, 2005) Because of the extraction and dilution needed the process can be time consuming and labor intensive. (McClements, 2003) IR: Near infrared (NIR) spectroscopy is mainly used to analyze fatty acid content in food. (Mossoba, Azizian, Kramer, 2012) Fat show strong absorbance at 5.74 mm which provides rapid and online fat composition measure. (McClements, 2003) The carbonyl absorption is the major reason for lipids NIR activity. This method requires intensive calibration with other approved methods hence is mainly used for routine analyses of large number of similar sample. (Greenfield Southgate, Review of methods of analysis, 2003) NMR: NMR is also a non-destructive and fast method of total fat analysis. Although it requires a calibration curve, it is better suited than IR or UV because it can be operated by non-experts and the calibration curve is long lasting. (Oxford Instuments Molecular Biotools, 2010) X-Ray: Fat absorbs less X-Ray than lean meat. Hence, by building a proper calibration curve, fat content in meat can be determined by X-Ray absorption (McClements, 2003) 3.3.3. Measuring Scattering of Radiation Light and Ultrasonic Scattering: Light as well as ultrasound waves are scattered by oil droplets present in emulsions. The linear relation between concentration of droplet and light scattering can be used to measure total fat, provided no other interfering molecules exist. (McClements, 2003) X-Ray: Fat molecules show a sharp X-Ray scattering peak at 1.1 nm-1 while a water rich tissue shows a peak at 1.6nm-1. Thus, varying amount of fat can give a scattering profile which can be used for fat content determination. (Elshemey, 2011) 3.4. Other Methods 3.4.1. Solid Phase Extraction 3.4.2. Microwave Assisted Extraction Total Lipid Concentration is a very simple data about food. As lipid contain diverse chemical species, in addition to total lipid, the type of lipid and their distribution also plays a major role to determine the purity, nutritional value, aesthetic look and taste. Hence, complete information about the type of lipids is necessary for scientist as well as legal bodies. (McClements, 2003) Sample preparation is the most important part in most method to analyses lipids. As the lipid is extracted, care should be given to prevent the change of one form of lipid to another. Hydrolysis should be rigorously prevented as it reduces triglycerides and increases free fatty acids. Extraction should cause as less oxidation as possible. (Greenfield Southgate, Review of methods of analysis, 2003) Extraction in chloroform, chloroform-methanol and hexane-isopropanol is preferred. Storage of sample in cold at -20oC is preferred. (AAFCO Lab Methods Services Committee, 2014) The various method present have their advantages and drawbacks and the preferable method depends on the type of food and the type of lipid to me examined, (Greenfield Southgate, Review of methods of analysis, 2003) 4.1. Chromatography It is a very powerful tool for lipid analysis. It can give compete profile of the lipid molecules in the given sample. Chromatography separates the different components of lipid in fractions, these are then subject to spectrometric analysis which gives the molecular identity as well as relative concentration. IR, NMR and Mass Spectrometry are most commonly used. (McClements, 2003) These methods, although very reliable and comprehensive are very expensive due to the instrumental and reagent cost and is only carried out where complete molecular identification is required. (Greenfield Southgate, Review of methods of analysis, 2003) Three types are used: TLC: Thin Layer Chromatography is used to find concentration of different lipid groups. The TLC plate is prepared with suitable adsorbent and kept in proper solvent. A drop of sample is placed on one end and let to flow. The plate after separation to different fractions is compared to standard plates to identify the lipids. The spots can be analyzed further by GC, MS, NMR. (McClements, 2003) After the advent of HPLC, TLC use has decreased considerably. However, after the availability of pre-coated plates, the use of TLC for instant result is still carried out when there are few samples only. It is cheaper than HPLC. However, care during experimentation is required. (Christie, Thin-Layer Chromatography of Lipids, 2011) This method cannot be used to separate different types of phospholipids. (Zaima, Goto-Inoue, Adachi, Mitsutoshi, 2011) HPLC: High Performance Liquid Chromatography is now a preferred method for lipid analysis. This is because it is more versatile than TLC and operates at room temperature, thus can be used to analyses labile groups that cannot be done using GC. (Christie, Thin-Layer Chromatography of Lipids, 2011) GC: Gas Chromatography is the preferred method for analysis of trans fatty acid. It can also be used for triglycerides and fatty acids; however, methylation is necessary. (Greenfield Southgate, Review of methods of analysis, 2003) Fatty acids are non-volatile, hence before carrying out GC, the lipids are saponified and methylated to give Fatty Acid Methyl Esters(FAME) which are volatile and can be used for GC. (McClements, 2003) -(2) It is now possible to convert a lipid sample of a fraction of a milligram in size to the methyl ester derivatives, separate these by gas chromatography, and have a quantitative result in under one hour. (Christie, Chapter 1 Introduction and Summary, 2011) 4.2. Chemical Methods These methods are very cheap and do not require expensive machinery. However, only crude and average results are obtained. Following test gives different information on fat: Iodine Value: It gives the average degree of unsaturation in the lipid. The lipid to be analyzed is titrated with ICl and the consumption of ICl gives the amount of unsaturation in lipid. Saponification Number: It gives the average molecular weight of triglycerols. The triglycerols are saponified with KOH and the amount of KOH used is determined. This is the saponification number. High saponification number corresponds to low molecular weight and vice versa. Acid Value: It gives the amount of free fatty acid. Here, the lipid is titrated with KOH until the solution turns alkaline. Other acids may interfere with results. (McClements, 2003) 4.3. Instrumental Techniques Various instrumental techniques for fat analysis are present. Methods like NMR, IR, MS are usually coupled with chromatography. Measurement of density and refractive index can be used to measure change in chain length and unsaturation. (McClements, 2003) Lipids with high unsaturation undergoes aerial oxidation. This includes variety of reactions usually summarized as follows: reactants à ¯Ã‚ ¿Ã‚ ½ primary products à ¯Ã‚ ¿Ã‚ ½ secondary products (unsaturated lipids and O2) à ¯Ã‚ ¿Ã‚ ½ (peroxides and conjugated dienes) à ¯Ã‚ ¿Ã‚ ½ (ketones, aldehydes, alcohols, hydrocarbons) 5.1. Chromatography Loss of reactants as well as formation of specific products can be monitored by using time profile. 5.2. Oxygen Uptake Measures the amount of oxygen consumed over time while maintaining constant oxygen concentration on the reaction vessel. 5.3. Peroxide Value Measures the amount of peroxide formed by titration with iodine. 5.4. Conjugated Dienes Measures the concentration of conjugated dienes by UV spectroscopy (at 233nm for diene and 268nm for trines) 5.5. Thiobarbituric Acid(TBA) Measures the secondary products (aldehydes) in the sample. The sample is treated with TBA and absorbance measured at 540nm. The absorbance value corresponds with the concentration of aldehyde. 5.6. Accelerated Oxidation Tests The sample is oxidized in oxidation friendly environment and the time taken for rancidity to form is measured. These tests help to know the physicochemical characteristics corresponding to flavor, appearance, flow etc. 6.1. Solid Fat Content(SFC) Measures the fraction of fat present as solid. Density measure is mostly used (3) Where is the density at given temperature and are the density if it was completely liquid or solid at the same temperature. NMR signal decay rate is also being used recently. More solid component, faster is the signal decay. Differential Scanning Calorimetry uses latent heat measure are also used to measure SFC-temperature profile. 6.2. Melting Point Used when SFC is not required but only the temperature of melting is required. Due to different components present no sharp melting point is seen. Instead different melting points are used: Clear Point: The temperature at which fat completely melts and becomes clear Slip point: The temperature at which the fat in a capillary tube starts to slip. Wiley melting point: the temperature at which a disc suspended in alcohol-water mixture turns to a sphere. 6.3. Cloud Point The temperature at which a completely melted lipid starts to develop turbidity. 6.4. Smoke Point The temperature at which the lipid starts to smoke at standard condition 6.5. Flash Point The temperature at which a flash appears on the surface at ignition at standard condition 6.6. Fire Point The temperature at which a continuous flame stats to form at standard condition 6.7. Rheology The measure of deformation and flow. Viscosity, elastic modulus and other relevant flow or plasticity measure is used. (n.d.). (FOSS) Retrieved from Analytical Solutions for Food Analysis and Quality Control FOSS: http://www.foss.dk/~/media/images/ca/soxtec8000/soxtech_extraction_sketch-jpg AAFCO Lab Methods Services Committee. (2014, January). Crude Fat Methods Considerations. Retrieved from Association of American Feed Control Officials: http://www.aafco.org/Portals/0/SiteContent/Laboratory/Fat_Best_Practices_Working_Group/Crude_Fat_Methods_Considerations.pdf Abdul, H. M., N, B., Mohd, S. M., Abu, K. R., Z, M. (2013). The Use of Ultrasound As a Fat Measurement Sensor. International Conference on Smart Instrumentation, Measurement and Applications (ICSIMA), (pp. 315-320). Kuala LAmpur. doi:10.1109/ICSIMA.2013.6717974 Angelo, A. J. (1996). Lipid Oxidation in Foods. Critical Reviews in Food Science and Nutrition, 36(3), 175-224. doi:10.1080/10408399609527723 Bligh, E. G., Dyer, W. J. (1959). A Rapid Method of Total Lipid Extraction and Purification. Canadian Journal of Biochemistry and Physiology, 911-917. Bobe, G., Hammond, E. G., Freeman, A. E., Lindberg, G. L., Beitz, D. C. (2003, October). Texture of Butter from Cows with Different Milk Fatty Acid Composition. Journal of Dairy Science, 86(10). doi:10.3168/jds.S0022-0302(03)73913-7

The Impact of the Violent African-American Stereotype in Rap Music Essa

This paper will show that the stereotype of the violent, criminal African-American portrayed in rap music lyrics can become a self-fulfilling prophecy for African-Americans. Repeated and long-term exposure to this stereotypical behavior in rap music lyrics can lead to increased aggression and this stereotype becoming accepted as a social norm by African-Americans. I intend to support my argument with examples and analysis of the violent African-American stereotype, and by explaining how the stereotype can become accepted as a social norm. The violence that permeates rap lyrics should come as no surprise because music is only one of the numerous forms of media, and violence in the media is often described as being too prevalent. The myth, â€Å"Media violence is only a reflection of violence in society,† can be refuted in different ways. One method is to use real world statistics of crime and violence and compare them to statistics of crime and violence in the media. An estimated 25 million acts of violence occur in television annually, compared to 1.5 million acts of violence in society (Potter 50). This comparison shows that â€Å"violent crime is much more frequent on TV than in real life† (Potter 50). Television depicts murder and assault as the two most frequent acts of crime, while real world statistics show that burglary and larceny â€Å"are the two most prevalent crimes† (Potter 50). The rates of violent crime in television news shows over-represent the rate of violent crime in the r eal world (Potter 56), and television news shows under-represent the percentage of male crime victims while over-representing the percentage of female crime victims. After examining these facts, it is obvious that the statement, â€Å"Medi... ... viewed as what it is—a false representation of reality, instead of a true representation of rea Works Cited Bernd, Simon, and David L. Hamilton. â€Å"Self-Stereotyping and Social Context: The Effects of Relative In-Group Size and In-Group Status.† Journal of Personality and Social Psychology 66.4 (1994): 699-711. Chappell, Kevin. â€Å"What’s wrong (and right) about black music.† Ebony September 1995: 25-28. Christenson, Peter G., and Donald F. Roberts. It’s Not Only Rock & Roll. New Jersey: Hampton Press, Inc., 1998. Ehrlich, Paul R. Human Natures. Washington, D.C.: Shearwater Books, 2000. Kitwana, Badari. The Rap on Gansta Rap. Chicago, Illinois: Third World Press, 1994. Potter, W. James. On Media Violence. California: Sage Publications, Inc., 1999. Steele, Claude. â€Å"A Threat in the Air.† American Psychologist 52 (May 1997): 613-627.

Ariel and Caliban Relationship

At the beginning of the Tempest, Prospero finds two other inhabitants on the island, Caliban and Ariel. Ariel is portrayed as a mythical being coming from the heavens; he acts upon explanation and motive, being connected with God. Caliban, on the other hand, represents a creature descending the devil. He acts upon instinct, and is a creature of the wild. Both of them desire freedom, but Caliban is the one who is enslaved by Prospero.Prospero, being the Duke of Milan, also controls Ariel in order to help him succeed in his study of magic. This magic keeps Caliban subjugated under Prospero’s control. It seems simple to understand the relationship between the three- Prospero has two servants and their names are Caliban and Ariel. But really, Caliban seems enslaved while Ariel seems more as an â€Å"indentured servant. † Why should Prospero favor Ariel more than Caliban?They both contribute to the same amount of work and both are under Prospero’s control. It is obvio us throughout the play that Prospero enjoys the company of Ariel more than Caliban, as Caliban tries to kill him and Ariel is a peaceful kind spirit. But looking through the postcolonial lens, it seems as if Caliban deserves nothing less than Ariel, as he has as much knowledge and leadership as Prospero. Throughout the whole play, Prospero uses harsh language upon Caliban, and vise versa.This shows that Caliban once had love for Prospero, but is now angry with Prospero for taking his island. While Caliban is ordered to fetch wood and make fire, Ariel is given more important tasks, as Prospero depends on her. Caliban is usually reluctant to complete the orders of Prospero, while Ariel is willing to help his master. Simply, Prospero is the master of two beings: one being good, and the other being bad. Ultimately, the relationship between Ariel and Prospero completely juxtaposes between that of Caliban and Prospero.

Gender Bashing essays

Gender Bashing essays The Mens Right Movement: Male is Not a Four-Letter Word Jack Kammers article seeks to point out that negative aspects have stemmed from the growing womens liberation movement. This article does a good job bringing to light the anti-male feelings that are sometimes associated with the word feminism. However, it does not really have a concrete basis that supports this authors opinions. Kammers article does share one concept common among some of the other critiques I have read on this man vs. women phenomenon. That is, without a factual base they tend to sound like simple complaints. I feel that articles such as these tend to take attention off of real problems that are embedded in our society. They also lead other reader to perceive the whole subject as a joke rather than a social science seeking solutions to real problems. Kammer does take the time to include some statistics on the many ways a mans life is worse than that of a women, but these can be quickly thrown out. For example, women have typically not been allowed to work in death professions. I am sure that as our society grows everyone will have an equal chance at these wonderful jobs. I found it appalling that he even objected to differential treatment of children in hostage situations. I have shared some of the same feelings that Kramer describes, but I tend to ignore those as just differences of opinion or an ignorant person speaking to quickly. His use of the media portraying men as secret admirer and blood brother to the gang rapist is useless. The media will do anything to sell their product. That is something we can all agree on. We as a society are the police force that must control the media. Refuse to buy their product and they will change. I agree with Krammer in that many feminists tend to focus on mens shortcomings as a way to further their cause. ...

The Poetry Of E. E. Cummings Essays - Guggenheim Fellows, La

The Poetry Of E. E. Cummings Essays - Guggenheim Fellows, La The Poetry of E. E. Cummings E. E. Cummings, who was born in 1894 and died in 1962, wrote many poems with unconventional punctuation and capitalization, and unusual line, word, and even letter placements - namely, ideograms. Cummings' most difficult form of prose is probably the ideogram; it is extremely terse and it combines both visual and auditory elements. There may be sounds or characters on the page that cannot be verbalized or cannot convey the same message if pronounced and not read. Four of Cummings' poems - l(a, mortals), !blac, and swi( - illustrate the ideogram form quite well. Cummings utilizes unique syntax in these poems in order to convey messages visually as well as verbally. Although one may think of l(a as a poem of sadness and loneliness, Cummings probably did not intend that. This poem is about individuality - oneness (Kid 200-1). The theme of oneness can be derived from the numerous inezces and forms of the number '1' throughout the poem. First, 'l(a' contains both the number 1 and the singular indefinite article, 'a'; the second line contains the French singular definite article, 'le'; 'll' on the fifth line represents two ones; 'one' on the 7th line spells the number out; the 8th line, 'l', isolates the number; and 'iness', the last line, can mean "the state of being I" - that is, individuality - or "oneness", deriving the "one" from the lowercase roman numeral 'i' (200). Cummings could have simplified this poem drastically ("a leaf falls:/loneliness"), and still conveyed the same verbal message, but he has altered the normal syntax in order that each line should show a 'one' and highlight the theme of oneness. In fact, the whole poem is shaped like a '1' (200). The shape of the poem can also be seen as the path of a falling leaf; the poem drifts down, flipping and altering pairs of letters like a falling leaf gliding, back and forth, down to the ground. The beginning 'l(a' changes to 'le', and 'af' flips to 'fa'. 'll' indicates a quick drop of the leaf, which has slowed by a longer line, 'one'. Finally, the leaf falls into the pile of fallen leaves on the ground, represented by 'iness'. Cummings has written this poem so perfectly that every part of it conveys the message of oneness and individuality (200). In mortals), Cummings vitalizes a trapeze act on paper. Oddly enough, this poem, too, stresses the idea of individualism, or 'eachness', as it is stated on line four. Lines 2 and 4, 'climbi' and 'begi', both end leaving the letter 'i' exposed. This is a sign that Cummings is trying to emphasize the concept of self-importance (Tri 36). This poem is an amusing one, as it shows the effects of a trapeze act within the arrangement of the words. On line 10, the space in the word 'open ing' indicates the act beginning, and the empty, static moment before it has fully begun. 'of speeds of' and '&meet&', lines 8 and 12 respectively, show a sort of back-and-forth motion, much like that of the motion of a trapeze swinging. Lines 12 through 15 show the final jump off the trapeze, and 'a/n/d' on lines 17 through 19, represent the deserted trapeze, after the acrobats have dismounted. Finally, '(im' on the last line should bring the reader's eyes back to the top of the poem, where he finds 'mortals)'. Placing '(im' at the end of the poem shows that the performers attain a special type of immortality for risking their lives to create a show of beauty, they attain a special type of immortality (36-7). The circularity of the poem causes a feeling of wholeness or completeness, and may represent the Circle of Life, eternal motion (Fri 26). Cummings first tightly written ideogram was !blac, a very interesting poem. It starts with '!', which seems to be saying that something deserving that exclamation point occurred anterior to the poem, and the poem is trying objectively to describe certain feelings resulting from '!'. "black against white" is an example of such a description in the poem; the clashing colors create a feeling in sync with '!'. Also, why "(whi)" suggests amusement and wonder, another feeling

A College Graduate as a Candidate Assignment Example | Topics and Well Written Essays - 750 words

A College Graduate as a Candidate - Assignment Example Graduates are the ones who are more exposed to different areas and attained a specific level of knowledge. It gives you more confidence about the business and assigning them to a certain task. An exam and a face-to-face interview are some of the best ways to assess the qualities of the job seeker. The exam can come in different forms; written or oral, personality tests, academic and logical. Exams can be a good reference of the quality of their skills while an interview can give you a hint on what characteristics a candidate have through the flow of the conversation. It also gives you the chance to know his goals and emotional state, on how much he can carry responsibilities of his job. Specifically, skill assessments can be a powerful tool to enhance the jobseeker’s potentials and hidden talents for upcoming tasks. It will open the opportunities to both parties (job seeker and recruiter) and will eventually pay a great dividend. A recruiter may put the jobseeker in a mock situation where he could foresee what awaits in the position and through this, skills might be shown and the recruiter could have the chance to evaluate such skills. A high salary is important because it strengthens the productivity of an employee. Recruitment-wise, a high salary serves as the basis of how much standard a job has and how important the position in a company is treated. Of course, a potential hire would go for a job that pays well. It is necessary to treat money as the major compensation an employee gets a job well done. A salary should match the job description, as well as the qualities of the employee. It is a powerful motivator to affect the behavior of a person and reach through the incentives of his goals. Thus, potential hires should be offered a high salary to get the best quality of work and have a high productivity (Rynes et al., 2004). A great manager knows how to handle all the areas.

Module 4 - SLP THREAT ANALYSIS Essay Example | Topics and Well Written Essays - 500 words

Module 4 - SLP THREAT ANALYSIS - Essay Example This follows the fact that terrorism activities are often targeted at specific places and sites, and not general areas. This development has led to curiosity and the need for research on what exactly champions the terrorists’ thinking and planning of their activities. With reference to choice of targets, it is evident that terrorists do not make random choices like those witnessed with freedom fighters or liberation movements. Rislien & Rislien (2010) have observed that, â€Å"†¦one may add the indispensability of ideology, not only because it provides the initial dynamic for the terrorists’ actions, but because it sets out the moral framework within which they operate.† (P. 134). There seems to have been some drastic changes in the terrorists’ targeting policies; traditionally, those terrorists that had political ambitions would target major installation to attract media attention and general loss of life. For this reason, commercial centres were least spared. Currently, various considerations are put into perspective by terrorists; (Dugdale (2005), points out that, â€Å"First, they do a risk analysis† (p. 1). Terroriats make careful considerations of the potential benefits they stand to get from the target; this is often in contrast to the amount of resources and potential for success. In the same way, Rislien & Rislien (2010), explain that, â€Å"Academia thus claims that terrorism is rational and has a clear singleness of purpose† (p. 134), something that underpins the need for an understanding about their target choices and decision. It is this analysis that leads to ear marking of places as â€Å"soft† and â€Å"hard† targets by the particular terrorist groups. In this analysis, a â€Å"hard† target is that which has considerable security and may make the terrorists be easily intercepted in the course of their actions. On the other hand, a â€Å"soft† target is that which has few security considerations